Fintecture
Simplified payment solutions for professionals
Lead Product Designer
Managing a team of 2 Product Designers
June 2022 to September 2025 / France
Connect revamp
+ Context
Connect is the instant transfer payment interface used by payers. It allows transfers without entering a beneficiary or IBAN.
+ Issues
User experience
- Fragmented interface due to successive interventions, lacking visual consistency
- Non-intuitive journey, visually outdated, and insufficient mobile optimization
Business challenges
- Accelerate the acquisition of new users
- Technical debt leading to long development times and frequent bugs
+ Goals
- Improve new user conversion with a clearer and more intuitive interface
- Simplify maintenance and reduce development time by consolidating the technical and visual foundation
+ Process
- Identifying friction points with support, success, and legal teams
- Defining tracking metrics
- Competitive benchmark and analysis
- UX flow and UI design
- Presenting and validating the redesign with the founders
- Batch planning and roadmap with the dedicated tech team
- Development oversight and QA
+ Solutions
Short term: information hierarchy
- Restructure the journey to highlight key elements
- Remove superfluous content
- Add an intermediate step to clarify the journey
// As a SME on customer-facing legal aspects, I led the collaboration with Legal & Compliance teams to:
- Fix non-compliance issues
- Strengthen user trust through T&Cs redesign
- Secure communications with users
Long term: implementation of a Design System
- Ensure visual consistency throughout the journey
- Simplify code and reduce bugs from multiple interventions
- Improve collaboration between Design and Development teams
// Creating and deploying this Design System was a key opportunity to:
- Train and support my team in mastering best practices
- Delegate system governance to designers, while ensuring strategic oversight to guarantee adoption by 15+ collaborators
- Scale design impact within Fintecture
+ Results
New user conversion
- Conversion rate increased by 4 points in the first 2 months (from 29% to 33%)
- Then increased by 7 points over the next 2 months (from 33% to 40%)
Design System implementation
Very positive internal adoption with over 80% of developers confirming significant improvements in:
- Development time
- Code quality
- Collaboration fluidity with designers
+ Learnings
Challenges faced
- Limited tracking: lack of precise data to evaluate the overall impact of changes
- Fluctuating resources: turnover and initial gaps in product knowledge, impacting execution speed
Improved processes
- Systematic metrics reviews: Integration of a metrics review and creation step at project kickoff
- Cross-functional team management: Strengthened leadership of mixed teams
- Feedback culture: Established dedicated sessions after each sprint to foster continuous improvement within Product and R&D teams
Payment failure management
+ Context
Fintecture is a payment initiation solution: the user is redirected to their banking space to validate the transaction before returning to the Fintecture interface.
+ Issue
We lose control over the user journey once they are redirected to their bank, which can lead to payment failures and a negative experience.
+ Goal
Increase the conversion rate for first payments by offering an alternative solution to bypass failures.
+ Solution
Offer an alternative payment method, independent of the payer's bank, in case of failure.
+ Result
3% increase in conversion rate for first payments.
+ Learnings
A simple and responsive solution can significantly improve conversion, even in a partially controlled journey.
Remember my bank
+ Context
98% of recurring payers systematically use the same bank to make their payments.
+ Goal
Simplify the journey for recurring payers by removing an unnecessary step during their payments.
+ Solutions
Identify recurring payers from their second payment and offer them the Remember My Bank option for a faster experience from the 3rd payment.
+ Result
60% of recurring users adopted the feature, retaining their bank for future payments.
+ Learnings
- A simple feature can have a major impact with minimal effort
- User enthusiasm exceeded expectations, confirming the importance of minor but targeted optimizations