Fintecture
Simplified payment solutions for professionals.
Lead Product Designer - June 2022 to September 2025
Connect revamp
+ Context
Connect is the instant transfer payment interface used by payers. It allows transfers without entering a beneficiary or IBAN.
+ Issues
User experience
- Fragmented interface due to successive interventions, lacking visual consistency
- Non-intuitive journey, visually outdated, and insufficient mobile optimization
Business challenges
- Accelerate the acquisition of new users
- Technical debt leading to long development times and frequent bugs
+ Goals
- Improve new user conversion with a clearer and more intuitive interface
- Simplify maintenance and reduce development time by consolidating the technical and visual foundation
+ Process
- Internal workshops to identify friction points
- Definition of tracking metrics
- Competitive benchmarking
- UX/UI design
- Batch planning, roadmap & retroplanning
- Development and QA
+ Solutions
Short term: information hierarchy
- Restructure the journey to highlight key elements
- Remove superfluous content
- Add an intermediate step to clarify the journey
Long term: implementation of a Design System
- Ensure visual consistency throughout the journey
- Simplify code and reduce bugs from multiple interventions
- Improve collaboration between Design and Development teams
+ Results
New user conversion
- Conversion rate increased by 4 points in the first 2 months (from 29% to 33%)
- Then increased by 7 points over the next 2 months (from 33% to 40%)
Design System implementation
Very positive internal adoption with over 80% of developers confirming significant improvements in:
- Development time
- Code quality
- Collaboration fluidity with designers
Payment failure management
+ Context
Fintecture is a payment initiation solution: the user is redirected to their banking space to validate the transaction before returning to the Fintecture interface.
+ Issue
We lose control over the user journey once they are redirected to their bank, which can lead to payment failures and a negative experience.
+ Goal
Increase the conversion rate for first payments by offering an alternative solution to bypass failures.
+ Solution
Offer an alternative payment method, independent of the payer's bank, in case of failure.
+ Result
3% increase in conversion rate for first payments.
+ Learnings
A simple and responsive solution can significantly improve conversion, even in a partially controlled journey.
Remember my bank
+ Context
98% of recurring payers systematically use the same bank to make their payments.
+ Goal
Simplify the journey for recurring payers by removing an unnecessary step during their payments.
+ Solutions
Identify recurring payers from their second payment and offer them the Remember My Bank option for a faster experience from the 3rd payment.
+ Result
60% of recurring users adopted the feature, retaining their bank for future payments.
+ Learnings
- A simple feature can have a major impact with minimal effort
- User enthusiasm exceeded expectations, confirming the importance of minor but targeted optimizations