jamatto-wireframing

Jamatto

Jamatto is all about micropayments. They provide simple and compelling solutions for content producers and publishers, managing billions of tiny payments in a way that’s frictionless, transparent and fair.
As lead product designer for Jamatto, I created all the sketches and product wireframes to illustrate user stories and interactions for the developer, marketing/branding assets, and company websites. I was also responsible for all UI design decisions to create visually stimulating and delightful designs, as well as UAT and AB testing.

jamatto-login

User journey: sign up and top-up

Goals
Boost the acquisition of new users and increase the number of top-ups

Solutions
Improve the user onboarding process and simplify the top-up transactions

Results (mid 2018)
Increase of the conversion rate from 10% to 25% (30,000+ users) and the number of returning users topping-up by 5%

jamatto-tutorial
jamatto-emails
jamatto-top-up

The Jamatto button

Goal
Increase the number of clicks - either sign-up or purchase - on the Jamatto button

Solution
Run an ab testing with multiple versions of the same button featuring different shapes, colours and copy

jamatto-buttons

The pop-ups

Goal
Determine the most efficient messaging and design to increase the number of clicks

Solution
Run an ab testing with multiple versions of the pop-ups

Test #1
Compare messaging to understand user reaction (guilt, humour, pity etc) to different emotions, same payment options

Test #2
Compare messaging, designs and different numbers of payment options

jamatto-abtesting

Clients dashboard

Allowing clients to access activity reports: RPM's, real-time views, top earning articles, best keywords etc

jamatto-dashboards