Jamatto
Simplified PayPal for content creators, offering a micro-payment button and enabling transactions from as little as 3 cents.
Lead Product Designer - February 2017 to July 2018
Sign-up and deposit
+ Context
Jamatto includes a digital wallet allowing users to easily support their favorite media through micro-payments.
+ Issues
On first use, the user must create an account and make an initial deposit into their wallet. Although simple, these steps can be a barrier to adoption.
+ Goals
Increase the conversion rate of new users and the number of deposits in the Jamatto wallet.
+ Constraints
For ultra-simple integration (1 line of code), Jamatto uses an iframe, which limits visual customization options: the button automatically adopts the CSS style of the host site.
+ Solutions
To optimize the user experience and achieve these goals, we:
- Redesigned the onboarding screen to make it more intuitive and engaging
- Added a guided tutorial to assist users during their first use
- Improved transactional emails to clarify each step
- Simplified the deposit of funds into the wallet, reducing the number of clicks required
+ Results (mid-2018)
- Conversion rate multiplied by 2.5, increasing from 10% to 25% (over 30,000 new users)
- 5% increase in the number of users making a second deposit or more, indicating better retention
+ Solution
To identify the most effective version, we conducted an A/B test with several button variations, testing:
- Shape: rounded, square, with or without shadow
- Colors: contrasts, warm/cool tones
- Message: different calls to action
+ Result
After several days of testing on The Daily Mail (over 100,000 unique visitors), the original version of the button proved to be the most effective in terms of click-through rate.
The pop-ups
+ Context
Jamatto offers an alternative to ad blockers: users can disable their ad blocker or make a micro-payment of a few cents, thus supporting content creators.
+ Issue
Readers often prefer to leave an article rather than see ads, which reduces media revenue and Jamatto adoption.
+ Goal
Identify the most effective design and message to encourage users to use Jamatto instead of an ad blocker.
+ Solutions
Two series of A/B tests were conducted:
- Test 1: Compare the effectiveness of messages using different emotions (guilt, humor, pity) to determine which generates the most clicks
- Test 2: Evaluate the influence of pop-up design and payment options offered
+ Results
- Test 1: The message using pity generated the highest click-through rate
- Test 2: A clean design with 3 payment options won the test, offering the best balance between simplicity and conversion
